Setting up your page is simple. Once you’re logged into your Facebook account, go to “Create a Page,” and then choose the page for businesses. You’ll then need to add your business category, fill in the necessary details, and load a profile and header image.
Take care in writing your "About" section. Make it personal and customized to what you offer as an agent in your city or metro area. The description should be short and impactful, discussing how you can help the person who lands on your page. Focus on what value you can offer this person, whether in terms of buying or selling property.
You’ll also want to add your website to this section. For images, you can use a headshot for the profile image. For your header, create something that is in line with your website design; it can include your logo and contact information as well. You can create a well-designed, perfectly sized header on Canva, which is an easy-to-use design platform for non-designers.
Another crucial part of your page setup is gathering reviews. Reviews are proof points for those checking out your page. If possible, ask past or current clients to review you on Facebook.
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